One tap sends your creature hopping forward, while swipes allow them to readjust slightly left or right along the narrow path. And don’t wait too long to make your hop either, as the slowly scrolling screen and a hungry hawk are both on hand to punish tardiness. The difficulty faced here is more sudden, with trains thundering through at lightning speed, demanding that you pay close attention to the crossing lights to move forward. Rivers act almost as the reverse of this, with floating logs offering the only safe route. Crossing a road presents you with a maze-like wall of cars to dash through. “We didn’t want any consumable purchases, we wanted to do something that everybody could pay a little bit for if they wanted to, but where it wasn’t necessary to keep paying.”Ĭrossy Road was downloaded more than 10 million times from Apple’s App Store in its first month, then another million downloads in its first weekend on Android’s Google Play store in January.To add an extra twist, the challenges each surface presents vary significantly. We just needed to figure out a fun reason for players to watch them,” he said. “I played Disco Zoo and thought that video ads were a really good way to earn money without getting into people’s faces. “We wanted it to be free, so that everyone has a chance to play,” said Hall, citing another indie mobile game, Disco Zoo, as inspiration. The characters can also be unlocked by spending coins earned from watching the adverts. The figure was revealed by games technology company Unity, which provides the video ads, in an interview posted on its official blog with Hipster Whale’s Australian co-founders Andy Sum and Matt Hall.Ĭrossy Road is free to download and play, but makes its money from the video ads and also for in-app purchases when players buy characters, which range from penguins, cats and pigs to wizards and robots.
Not bad work considering that the iOS version of Crossy Road launched in mid-November 2014, with its version for Amazon devices following just before Christmas, and then Android in early January.
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